In general, he has four options for signage. Naturally, at each new stage of development, the brand changed its logo. But before that, a special activation in its activities was noted in the 70s of the last century. This was followed by a major expansion of the enterprise with the formation of a network of the same name, including foreign points of sale.Īfter going through a series of transformations (purchase, merger), the company again became public and, in 2021, was named Krispy Kreme Inc. The first out-of-state bakery was opened two years later – in 1939. Benny Dinkins, a local architect, designed the sign. However, a few years later, Vernon Rudolph decided to independently run a donut business and opened a company in the town of Winston-Salem (North Carolina). The products sold well, so their father and brother gradually joined them. Noticing great interest in them, entrepreneurs decided to master this business, especially since their stores brought little income due to the Great Depression.Īfter moving to Nashville, Tennessee, an uncle and nephew opened The Krispy Kreme Donut Company.

At the same time, among the offered assortment, there were also soft donuts in great demand among buyers. He sent the products to local convenience stores and also sold them himself.īut the young man did not come to such a decision right away – at first, he gained experience as a merchant, working in his uncle’s store with his brother Lewis Rudolph. After obtaining the “formula” of sweet yeast products from Joseph LeBeouf, young entrepreneur, Vernon Rudolph eventually rented a building and launched a production shop. This cafeteria chain began by buying a recipe for donuts served by one of New Orleans’ floating establishments in the early 20th century.

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